Advantages and Disadvantages Media free essay sample

Nowadays information is accessible to almost everyone in this world. We can exchange ideas and broaden our horizon with the help of the means of communication Media such as comics, books, radio, television, film or theatre. However, I believe not all these provide good quality information and I will try to analyze them. First of all, I would like to compare two ways of broadcasting information, namely TV and books.In my opinion, books are much more useful than TV is and I believe there are several reasons to sustain this. One argument is that TV addresses the large public and usually transmits information that catches the eye of the audience, with themes such as violence, eroticism, politics and humor. Another argument would be that we usually dont know what we are going to watch when we turn on the TV. On the contrary, we usually read a book that has been recommended to us. We will write a custom essay sample on Advantages and Disadvantages: Media or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thus, there are more chances to find interesting things in a book that was first read by a trustful friend than they are when we watch TV. Lets not pass to film and theatre. I believe these are very effective because you can read a review first and decide if it meets your interest. Even more, many films and plays are inspired by real life stories and one can draw a lesson from them. A film or a play is normally very attractive means of media and consequently are easier to be pet In mind and have a stronger Impact on us, comparing to comics or radio.My own experience makes me consider the books as the most effective means of media because I have always learnt many useful things from them. They are very instructively, mainly because they comprise the writers thought and life experience and are usually written over a large period of time. As a conclusion, I think we should be more selective when receiving Information from the media, as not all Its means offer what we are looking for.

Essay on Cyber TerrorismEssay Writing Service

Essay on Cyber TerrorismEssay Writing Service Essay on Cyber Terrorism Essay on Cyber TerrorismThe use of the Internet by terrorist groups will continue to become more sophisticated.   As an effective tool used daily in the world of business and pleasure, the Internet is widely used in the murky world of terrorism. It is used not just for the practice of recruiting, but all forms of terrorist logistics. According to Lachow Richardson (2007), â€Å"cyberterrorism conjures images of infrastructure failures, economic disasters, and even large-scale loss of life†(p. 1). It has been widely discussed in the mass media sources and the academic literature. The real threat of cyberterrorism is real attracts attention of millions of people, who realize that â€Å"terrorist organizations effectively using the Internet to stymie U.S. efforts to win the Long War† (Lachow Richardson, 2007, p.1). The Internet allows terrorists to operate as both decentralized franchises and freelancers. The use of the Internet and new communication technologies facili tates the major operations of terrorist organizations.   According to researchers, â€Å"as information and communication technologies improve over time, terrorist groups might utilize these improvements more powerfully for offensive uses† (Pekgozlu et al., 2007, p. 281). Terrorists use the Internet and communication technologies for several aims: â€Å"propaganda, indoctrination, recruitment, psychological warfare, and fundraising† (Pekgozlu et al., 2007, p. 282). The latest information and communication technologies selected by terrorist include not only the Internet, such as World Wide Websites, e-mails and video conferencing, but also cell phones, smartphones, fax machines. It has been found that one of the major goals of modern day terrorism in to produce and enhance publicity, drawing public attention to terrorist organizations, their causes and outcomes. In other words, terrorist organizations are focused on advancing their political, ideological and religious agendas. The Internet completely changed the way terrorists launder money, recruit men and communicate their ideology.The major goal of this paper is to discuss the Internet Jihad and Cyber Jihad, placing emphasis on the major aims of terrorists’ use of the Internet and communication technologies, including fundraising, money laundering, communications and recruitment. Moreover, it is necessary to explain how the use of the Internet helps to radicalize and inspire Jihad.The use of the Internet for FundraisingSome terrorist organizations use the Internet as a source of fundraising. These terrorist organizations sell DVDs, CDs, book, magazines, flags and other items over the Internet. According to researchers, â€Å"the Internet has become a popular fundraising tool for terrorist organizations†(McClellan Dorn, 2008, p. 23). The global use of the Internet provides unlimited opportunities for financiers. Many terrorist organizations may openly raise funds on their Web si tes, using popular and widely accepted pay services, such as PayPal (Pekgozlu et al., 2007).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition, terrorists not only establish fundraising practices via the Internet, but also they â€Å"increasingly conduct identity theft of ordinary Web users, including the stealing of credit card information, to help them finance terrorist attacks† (McClellan Dorn, 2008, p. 23). Fundraising plays an important role in the development of terrorist organizations because this practice is used to identify the profiles of potential financial supporter of terrorism. Terrorists use not only the profiles of visitors of the websites that promote terrorist activity, but also they use the posts found in chat rooms, bulletin boards and encourage the use of mass e-mailing to encourage donations (Acharya, 2009). There is much evidence that many terrorists attacks were funded by the money received from credit card frauds via the Internet (Acharya, 2009 ; Pekgozlu et al., 2007).The use of the Internet for Money LaunderingTerrorists use the Internet for money laundering. According to Arabinda Acharya (2009), â€Å"cyber-laundering is about using the Internet and electronic cash to turn illegally obtained money into untraceable funds†(p.68).Terrorists use e-cash as an effective tool to launder money.   It is known that radical ideologies produced by the leaders of terrorism, such as Osama bin Laden and Ayman al-Zawahiri, were posted via the Internet in the form of appeals for money. These appeals were found in speeches and statement placed on web sites. The leaders of terrorist organizations recognize the powerful role of the Internet in money laundering, encouraging all Muslims and supported of terrorism to contribute money for the growth of jihad. In Osama ben Laden’s message, there was an appeal to all Muslims to provide support to â€Å"their bothers in Iraq with money and men† (Acharya, 2009, p. 68).In add ition, many jihadist leaders state that monetary contribution provided my all Muslims and terrorism supporters is similar to physical engagement in jihad’s operations. There have already been many calls for donations on the Internet. For example, the website developed by Harkat ul-Mujahidin, terrorist group from Pakistan, argues that â€Å"Allah gives an opportunity to take part in the struggle for Muslim rights – jihad† (qtd. in Acharya, 2009, p. 68). Undoubtedly, these appeals for jihad donations can be assessed as extremely influential because of the widespread anti-West politics (Acharya, 2009).The use of the Internet for CommunicationsToday terrorists use the Internet for different forms of communication. According to researchers, â€Å"the jihad terrorism web infrastructure websites suddenly emerge, frequently modify their formats, swiftly disappear or change their online address†(Bockstette, 2010, p. 18). The communication strategy developed by ter rorists promoted the ideas of jihadist leaders. The first online terrorist magazine was published in 2003. Although the number of jihadist websites was reduced due to the work of law enforcement agencies, terrorists continue to use different strategies for the promotion of their Internet communication. They use forums and blogs to disseminating their ideas as propaganda of their activity. As a rule, these forums and blogs offer access to the proper files, which are stored on free storage sites. According to researchers, â€Å"since this material is spread over numerous web servers located all-round the globe, blocking access to these files becomes virtually impossible† (Bockstette, 2010, p.18).In fact, terrorist are focused on a particular target groups in their communications. As a result, the messages and the channels selected for these messages are tailored to the needs and requirement of the target groups, e.g. the use of different languages, the age, race and ethnicity o f the representatives of the target groups, etc. (Acharya, 2009). According to researchers, terrorists â€Å"determine the location and timing of their actions to satisfy media criteria for news worthiness that fit in with the media’s deadlines and news cycles in order to effectively reach the desired audience† (Bockstette, 2010, p.18). Thus, many jihadist leaders prefer to use the Internet communication because it provides an opportunity to communicate in real time.In addition, the Internet communication provides an opportunity to promote terrorist knowledge in the form of educational sessions specially developed for the followers of terrorists. Researchers believe that terrorists use online communication to gather intelligence and distribute the required information.   Online communication allows terrorists to â€Å"operate like decentralized franchises or freelancers† (Bockstette, 2010, p.18). Due to decentralized terrorist networks, online communication al lows terrorist groups to function as the so-called virtual international organizations, which have the ability to reach the audiences in different parts of the world. According to researchers, â€Å"terrorists can also use the Internet communication as a tool of psychological warfare through spreading disinformation, delivering threats and disseminating horrific images†(Conway, 2006, p. 283).The use of the Internet for Recruitment  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Internet is used by terrorist groups for recruitment of jihadists, including suicide bombers for committing attacks, the killers, the kidnappers, the engineers and the soldiers. It has been found that the groups of jihadists do not always participate in training of recruits via the Internet. They try to use different approaches (Acharya, 2009).   However, in 2004, the groups of Al-Qaeda located in the Arabian Peninsula used the Internet to promote training practices of recruits. According to research ers, Al-Qaeda launched a specially developed magazine Muaskar Al-Battar to enhance the process of training and preparation of recruits and â€Å"attempted to instigate current and potential jihadists to use this knowledge to create additional camps and cells† (McClellan Dorn, 2008, p. 25).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Moreover, recruitment of soldiers by jihad groups via the Internet offers terrorists massive opportunities for successful operations. Without recruitment, terrorism cannot exist. Terrorist recruitment via the Internet provides a number of advantages: easy access to the proper information, the global reach and interactive communication (McClellan Dorn, 2008).The role of the Internet and communication technologies in promoting, inspiring and radicalizing JihadThe Internet helps to radicalize and inspire Jihad. According to researchers, â€Å"the Internet is not merely used by Salafi-Jihadist operatives as a tool to stage terrorist attacks but als o fulfills several important needs for the rank and file† (McClellan Dorn, 2008, p. 23). The Internet has become an important tool for those who want to participate in the so-called larger Muslim umma† promoting a sense of identity, empowerment and solidarity. The Internet is used by terrorists to â€Å"generate forum where individuals who feel humiliated and jilted can regain a sense of community, solidarity, brotherhood and new identity† (McClellan Dorn, p. 26). Globalization helped terrorists to solidify the establishment of Muslim identity and promote solidarity, uniting many terrorists by means of new technologies.In addition, the Internet can be viewed as an influential tool for the activities of jihadists because it â€Å"helps them to celebrate such victories as the attacks of 9/11, thus humiliating their enemies, while undoing their own humiliation, which they claim to have endured through centuries of perceived anti-Muslim policies and Western subjuga tion† (McClellan Dorn, 2008, p. 26). For example, in 2006, terrorists published propaganda to celebrate their victory. The video clip was called Attack on Manhattan. It provided much information on the event 9/11 from terrorists’ perspective, including the interviews with two suicide hijackers.In general, jihadists are interested in continual usage of the Internet, although they â€Å"seek to overcome in cyberspace specific obstacles they face from armies and police forces in the physical world† (Coll Glasser, 2005, p.1).   In the process of planning terrorist attacks, radical operatives, involved in the spread of terrorism, find themselves at high risk while crossing the border with false documents. Undoubtedly, they feel themselves much safer when they are working on the Web. Terrorists understand that â€Å"both time and space have in many ways been conquered by the Internet† (Coll Glasser, 2005, p.1). As a result, the number of active jihadist-rel ated Web sites has been increased since September 11, 2001. There were more than 5000 Web sites in 2005. Today these numbers are even more dramatic.   Furthermore, terrorist organizations â€Å"have become expert at using the Internet to manipulate both public opinion and media coverage in ways that undermine American interests† (Lachow Richardson, 2007, p.1).ConclusionThus, it is necessary to conclude that terrorist groups use the Internet and communication technologies to present their goals, disseminate propaganda and recruit new followers and supporters.   The anonymous nature of the opportunities provided by the Internet attracts attention of terrorists. Although the Internet protects the privacy and confidentiality of its users, at the same time, it makes it difficult to identify those users who are engaged in illegal activities.   Online communication allows jihad organizations to maintain and promote group identity, radical ideology and indoctrination. Terroris ts use the Internet communication as a tool of psychological warfare through spreading disinformation, which inspires fear in people that is caused by delivering threats and publicizing horrific images of victims of terrorism. The Web sites created by jihad organizations are linked indirectly through association of belief and ideology, belonging to some community, which tend to connect them all into the virtual jihad community.

Traditional Sports of Kuwait Essay Example | Topics and Well Written Essays - 750 words

Traditional Sports of Kuwait - Essay Example This event comprises of training the birds to swoop down on their prey from a great height at a great speed and then return to their masters. This requires quite a skill but was practiced and mastered by the people in the ancient days. This sport is an integral part of the desert life but it helped to support the meager diet of dates, milk and bread (United World, 2006). Even though it started as a necessity, it eventually became a sport enjoyed equally by both the rich and the poor. The traditional sport has adopted certain changes. In the ancient days the hunting parties used to pursue their prey on a camel or a horse back but today this has been replaced by a four-wheeled vehicle. The UAE government spends about Dhm100 millions on falconry every year (UAEInteract, 2006). The purpose is two-fold – protection of the falcons and creating awareness of this endangered species. Horse racing is still pursued by the modern Kuwaitis. The exclusive Hunting and Equestrian Club is still active although the club’s original horses were stolen by Iraqi invaders (HotelTravel, 1999). The club has race tracks and riding and gymkhana facilities along with other sports and recreation facilities. Racing is still held every Monday at 3pm from October to April except during Ramadan (eKuwait, n.d.). Jockeys and horses from all over the world compete on the club’s attractive, tree-lined track and is open to public. Camel racing is a sport that has its roots in the desert culture. Camels commonly referred to as the ‘ships of the desert’ play a vital role in the daily life of the people in the region (Hezaz, 2002). Camels start receiving training when they are 13 months old and it continues up to the age of three when they begin racing. Care is taken of nutrition of the camels and it requires a very careful camel maintenance hierarchy. Nutritionists, feeders, jockeys, drivers, grooms, cleaners,

Growth of Islamic banking in UK Case Study Example | Topics and Well Written Essays - 4000 words

Growth of Islamic banking in UK - Case Study Example An important part of the paper is the approach of main regulator in UK to supervision and regulation of Islamic banking. Paper also specifically focuses on specific Islamic mortgage products and their development in UK market. Global size of Islamic finance has been long estimated between $200 and $500 billion with an estimated growth rate of 10-15% annually.A precise estimate escapes though.In comparison the sterling assets of UK banking sector alone amount to 2.5 trillion (around $4 trillion).Thus Islamic banking has some distance to cover . But that is just another way of emphasising the scale of the opportunity(Howard,2003). In the UK, with the exception of one purely Islamic bank there are only Islamic products on offer by Islamic arms of commercial banks(HSBC, Llyods TSB,UBS for example).A large and well-developed Islamic financial structure has not come about thus far. But there is already a significant amount of business of various kinds focussed around relatively wealthy individuals or large institutions. Some London banks use the London Metal Exchange for Murabaha. The customer buys and sells forward a metal on the London Metal Exchange and earns a profit(Howard,2003).The first service provider for islamic banking products Halal Financial Services has been set up in 2005 as full fledged company. This is first in Islamic banking space. It is actively marketing products of Ahli Bank and HSBC Amanah and propagating the concept of halal mortgage. Its Chief Executive Officer reported," At the moment it is halal mortgages but we are only looking at a matter of weeks before we see Takaful coming to the market in the UK in the middle of July(2005). Of course HSBC Amanah has also launched the UK's first Sharia compliant pension plan as well. In the same context we tend to get involved in halal commercial finance, Murabaha based commodity benchmarked transactions and so on. We will continue to diversify our product range as and when we can" (Paul, 2005).Thus a vibrant Islamic banking products' market is round the corner in UK financial markets. However strategic conditionalities as stated below must be met before this happens. Competition with conventional banks Warren Edwardes says that "Given a choice between a pure Islamic bank and a highly rated reputable international bank providing the same service, a client would rather go to the one that has a brand name than the one that provides Islamic-only services, without the brand name - so special purpose Islamic Banks will just have to keep innovating to stay in business just like the old British Merchant Banks"(Warren, 2002). To begin with renaming the Arabic terminology, such as "Ijara" with "leasing" or "Musharakah" with "equity participation", will lead to a greater understanding of the Islamic banking system. If products are structured in islamically acceptable way then Islamic banks would address a niche market. In a system where both parties to a contract have to have their Sharia compliance status verified, and where a fault at any subsequent stage of the deal can void it entirely, having a standardized set of Sharia

Proper Patient Record- in Diabetes-Health Informatics topic Essay

Proper Patient Record- in Diabetes-Health Informatics topic - Essay Example It also seeks to look at the various effective ways which hospitals and related institutions can store such records. It is important that they keep health records using reliable methods so that they ensure reliability of the data and easy retrieval of the same. Health informatics deals with ways of storing, retrieving and using information related to health and biomedicine. It has tools that are used in achieving storage and use of the data like computers, information systems and medical terms among others. Health informatics is also known as Health information systems. Areas of application include nursing and in public health. There are international standards that have been set regarding health informatics to ensure a standardized way of medical informatics(Joslin & Kahn 2005). The compiling and maintaining of Diabetes records is the responsibility of health care providers or an officer kept in charge of the duty. Using computers and technology has been the best way to store data of patients in medicine all over the world. Electronic health records is the most reliable and accurate way of storing data because computers are more accurate than humans. Health institutions do not longer store records of patients manually like before the emergence of technology(Whetton, 2005). Manual records like files have higher risks of having errors due to wrong entry of data unlike the electronic method. It is for this reason that using modern technology in medicine is encouraged. The United States department for health is encouraging health institutions to migrate to the use of electronic means to store data. They are doing so by providing incentives for moving to electronic systems. It is also important that confidentiality of the information given by patients is maintained in health informatics.Such information is considered

Case Analysis Of Dippin Dots Marketing Essay

Case Analysis Of Dippin Dots Marketing Essay The case analysis of Dippin Dots utilizes tools such as Porters Five Forces Mode, Contingency Framework, SWOT analysis and Value Chain analysis to research Dippin Dots position. These tools have also been used to analyze its potential for the expansion of its franchises. From its inception, Dippin Dots has prided itself on being The Future of Ice Cream, but in recent years the company and the industry as a whole has been relatively flat. This case will review the issues as well as offer alternative solutions that might resolve some of the issues and issue recommendations that the company should consider. Introduction Dippin Dots is an ice cream snack that was created in 1987 by Curt Jones. This product was created by a patented six step flash-freezing process that uses liquid nitrogen. Currently Dippin Dots is operating over 400 franchise locations and is selling products such as ice cream, frozen yogurt as well as frozen ice (Dippin dots, inc., 2011). The company is currently utilizing the marketing slogan as its ice cream being Ice Cream of the Future Dippin Dots Inc. is a privately traded company meaning they do not offer or trade its company stock to the public or in the stock exchange. This company also has global licenses that reach to 10 different countries outside of the United States of America. Most of Dippin Dots are manufactured at their headquarters in Paducah, Kentucky. Dippin Dots believes that through its flash-freezing the ice cream ingredients would lock in flavor as well as freshness (More info, 2011). The company is home to the nations largest -50OF commercial walk in freezer. The once patented company lost its freezing process patent in 2007 through a series of lawsuits. This patent was deemed invalid because Jones had made over 800 sales of the product prior to applying for the patent (Dess, Lumpkin, Eisner, 2010, p. C209). Problem Statement Given the case study on Dippin Dots Ice cream a few problems have been identified. Firstly the company is faced with an issue of its previous customers becoming uninterested in the product. Secondly Dippin Dots has seen a significant reduction in franchising numbers since the year 2000. Finally the company is no longer the only company who offers flash-frozen ice cream. All of these factors have contributed to the recent stagnant growth of Dippin Dots. Through extensive research several recommendations will be made in this analysis to address the previously mentioned problems that Dippin Dots faced. Strategic Analysis Contingency Analysis Dippin Dots is facing an issue of whether or not they should continue to expand both its franchises in the midst of a flattened market or should it continue to reduce its number of franchises that it allows to operate. Dipping Dots can also expand into different markets with the most popular being the in-home ice cream market which it has stayed away from in years past do to the shelf life of the product. The contingency analysis below will analyze the different market conditions scenarios and the possible consequences and outcomes that the company might face. Market Condition Scenarios /Possible Consequences Market Continues to flatten out Market starts to grow/ Buyer spending increases Cut back on number of franchises globally Cutting back the number of franchises will cut down some of the overhead expenses for the company if the market continues its trend of flattening out This is the more likely of the two scenarios. If the company continues to cut back on the number of franchises that it has globally and the markets grow then it might not be able to handle the demand for that product which will give competition an advantage if they are better equipped. This is the less likely of the two scenarios. Keep number of franchises where they are This strategy will be more costly than the option to cut back the number of franchises like it has been doing over the past several years. If the market starts to grow then this will be a profitable option. While this decision is profitable the company must be cautious to not over expand in case the market shrinks again. Continue to expand in to different markets such as the in-home ice cream market If the market continues to react the way it is currently, this would result in a failure of entering a new target market. This new target market coupled with a growing market could prove to be one of the most profitable options for Dippin Dots. Value Chain Analysis The value chain analysis of Dippin dots is fairly typical. The different aspects that make up this analysis are its franchising opportunities, finance department and financial information, technical development, marketing and how it converts its traffic to buyers Franchising Dippin Dots, Inc. has very strict rules when it comes to its franchising opportunities. Dippin Dots offers two types of franchising opportunities: an event-based opportunity and a store-based opportunity. In 2008 the initial franchise fee was $12,500 just to be able to use the name. This also came with an initial investment range that topped out close to a quarter-million dollars (Book, p.c208). The companies website gives extra criteria in which owners must meet before they can become a franchise. A few examples of the criteria includes: the location has to be around great neighbors (beach, tourist areas, movie theatres or restaurants) and have great space (good visibility, strong mixture of pedestrian and auto traffic, must be within 800-1000 sq feet and have appropriate signage) (Dippin dots franchising, 2011). Finance Dippin Dots is a privately traded company which makes its financial records and information on its financial department virtually impossible to find. While researching financial information and information about the finance department, the only relevant information that could be accessed was that the director of finance is Sheri Dikin (Dippin dots, inc., 2011). Technical Development (R D) Innovation has always been the driving force behind Dippin Dots, Inc. Their Research and Development departments are constantly looking for the next big thing. New products, such as Coffee Dots, are hopeful in the efforts of Dippin Dots to return to the top of the innovative throne. Marketing Marketing could very easily be a strong point for Dippin Dots. Each of the companies 400 franchises place  ½% into the companies overall advertising fund (Dess, Lumpkin, Eisner, 2010, p. C209). While most marketing it targeted at youth, one set of marketing techniques proved to be highly successful. One thing that consumer value is the approval from celebrities. In 2008 Oprah Winfrey had Curt Jones on her show to talk about the product and after she tasted it, she gave Dippin Dots a thumbs-up approval (Horovitz, 2009). Conversion from traffic to buyers The bulk of Dippin Dots sales are based at what the company calls Fun Places. The organization classifies theme parks, major league sports venues and water parks (The original beaded, 2007). Dippin dots is also starting to be involved in on-line sales with the product being delivered in a cooler packed in dry ice. SWOT Analysis Strengths Weaknesses Innovative Product Brand Recognition Advertising Fund High Prices Limited places that the product can be sold Storage Issues Target Marketing Opportunities Threats In-Home ice-cream market Different forms of Ice-cream Competitors such as Frosty Bites and Mini Melts Strengths: The first strength for Dippin Dots is what made them famous, their innovative product. Dippin Dots has claimed to re-invent ice-cream (The original beaded, 2007). Innovation is has a great impact on consumers, especially when its based on a technology that hasnt been seen or used before. This was the case with the flash-freezing technique that Dippin Dots employed. Dippin Dots also has a brand recognition that gives them a slight advantage of its competitors. Being the market share leader in high profile locations gives Dippin Dots a brand that is viewed hand in hand with Fun Venues. Any franchise of Dippin Dots must agree to give one-half of one percent to the general advertising fun. This creates strength because with over 400 franchises worldwide, Dippin Dots advertises globally instead of having each individual store be held accountable for its own advertising expenses. This allows for the company to be more unified in its advertising efforts. Weaknesses: The first weakness of Dippin Dots is its extremely high prices. Prices range from an individual Pre-Packaged Dots for $2.50 to a 2.5 gallon tub for $50.00 (Check out dippin', 2011). These high prices are an extreme weakness since the market for ice-cream products as well as an overall buyer downturn in America. Coupled with high prices, Dippin Dots is weakened in the locations in which they can sell their products. The product has to be served at sub-zero temperatures, -10 to -20 to be exact. This makes it nearly impossible to be consumed unless it is near a retail location (Dess, Lumpkin, Eisner, 2010, p.c205). This also causes storage issues. Because of the fact that Dippin Dots can only hold it shape for roughly 2 weeks any type of inventory is virtually impossible. This means that if they dont sell their product it goes to waste within two weeks. Target marketing is usually a good thing and it is the first step in creating a marketing plan. For Dippin Dots it was act ually the opposite. Dippin Dots targeted a market that consisted of a younger demographic (The original beaded, 2007). Limiting your demographic, in this case, will also limit your profits. Some of Dippin Dots customers feel like they are being ignored and want something new to keep up with their claim of being the ice-cream of the future. Opportunities: This case only revealed one opportunity for Dippin Dots. Based on one of the companys weaknesses, the move from solely an out-of-home ice-cream company to one that encompasses in-home as well could be very promising as well as profitable. Exploring this market would be difficult based upon the shelf-life of the product, but if Dippin Dots was able to fix this it would add a convenience factor to the marketability of the product. For instance, if you wanted to curb your craving for Dippin Dots at 2am on a Sunday morning, the way the company was set up in the case wouldnt allow you to get any of their products. If there was some way to enhance their product to where it could be bought and frozen in a household freezer, the product becomes that much more valuable and convenient. Also based upon the 2008 numbers there is an $8.9 billion on ice cream products that were strictly for at-home consumption (Dess, Lumpkin, Eisner, 2010, p. c205). Threats: Dippin Dots faces a few threats based off of the information given in this case. The first threat is the presence of different types of ice cream. Most of the novelty ice creams could be found at local supermarkets and at a cheaper price. This brings into question, how willing is the buyer to be loyal to Dippin Dots when it can get the other types of ice cream wherever they desire. Secondly the competition from companies who offer the same flash-frozen ice cream is starting to become an issue. If companies like Frosty Bites are marketing its nitrogen frozen ice cream as The Ultimate Ice Cream Sensation and the failed lawsuit to halt Frosty Bites production, it will be hard for Dippin Dots to contain as much of the market share as it currently has (Mehl, 2004). Five Forces Analysis The reasoning behind Michael Porters five forces analysis is to be a model for industry analysis. This is done on an industry by industry basis because different industries can sustain different rates and levels of profitability. This analysis takes into consideration the variance in industry structures. Dippin Dots is classified to be in the frozen dairy industry. The degree of rivalry The degree of rivalry in the frozen dairy industry is relatively high. Not only does Dippin Dots compete with other flash-frozen companies such as Frosty Bites and Mini Melts but they are also in competition with their more traditional counterparts. According to the yahoo directory, there are currently 43 companies who sell ice cream and frozen dairy products nationally, with more companies selling world-wide (Yahoo! directory, 2011). This rivalry is fuelled by the availability of most products. Nearly every convenience store and grocery store that you go to sells multiple brands of ice cream or other frozen dairy products. Based upon a high buyer power companies in this industry must compete to have a quality product that its consumers must enjoy and offer it at the lowest price that they can. The threat of new entrants The threat of new entry for the frozen dairy industry is extremely low. There are several barriers to entry that a company must fight through in order to join the industry. Each of the eight sections that are categorized in the frozen dairy industry has different and high standards that are regulated by the federal government (Dess, Lumpkin, Eisner, 2010, p.c205). Things such as different percentages of fat content, weight per gallon and package size make smaller companies with less cash flow for RD nearly impossible to be successful. High start-up costs are another determining factor as to why the threat of new entry is low. Porter says that one thing that would make threat of new entry low is if brand names are well-known. In this industry there are several known brand names including: Dippin Dots, Good Humor, Ben Jerrys and Klondike. The threat of substitutes There is a medium threat of substitutes. The frozen dairy industry is mostly consumed by the same consumers of other desert. If something was to go on with the currently flat industry, many of the consumers would be able to switch to items such as cakes and pies and other deserts. This makes the probability of product substitution high. With this being known the frozen dairy industry has to find more ways to make customers want the frozen dairy products over alternative dairy products. Currently there is also a trend of consumers heading towards a more health-conscious treats (Dess, Lumpkin, Eisner, 2010, p.c205). Buyer power The buyer power for the frozen dairy industry is mixed. There are two types of buyers for this market, there are the individual consumers and then there are the retail clients. Individual consumers are more brand-conscious when it comes to this market, meaning that they look at the brand first before they look at the price. Retail clients are the opposite. While frozen diary is a multi-billion dollar industry, it does not make up a significant portion of a food retailers business, which will increase buyer power and heighten price sensitivity at the same time (Ice cream in, 2008, p. 15). The buyer power becomes mixed due to the fact that the consumer still drives the retailers purchases based upon their demand. Supplier power Overall the supplier power for frozen dairy products is moderate. In regards to large manufacturers there is a strong negotiating position and there is also an absence of fixed-term agreements. This makes for the cost of switching suppliers and supplier power to be low (Ice cream in, 2008, p.15). The dairy companies are slightly larger than most of the frozen dairy product companies, and since the companies must maintain a certain level of quality the strength of dairy suppliers is relatively high. Alternative Solutions Utilize the innovation that brought you your initial success Dippin Dots must get back to doing some innovative things that brought them their success from the companys inception. Curt Jones and the rest of his executive staff must make their products stand out at a time in which the market for frozen dairy is stagnant. Its recent efforts have shown that they are taking a step in that direction. In 2009 Jones mentioned that the company was going to try and take its innovative lead business a step further. Keeping the same flash-frozen technique, Jones has gone on record to say that he will be offering coffee dots. All you would need to do is add hot water and the consumer would have freshly brewed coffee. He has affectionately given Coffee Dots the same slogan as its ice cream counterparts by calling it The Coffee of the Future (Horovitz, 2009). Dippin Dots needs to pump money into its Research and development team to find the next big things that will help their company if not the whole industry out of the slump that it currently faces. Dippi ng Dots has made its money being ahead of the curve and without added funding to its RD other competitors may take that competitive advantage. Get rid of targeted market Target marketing in a business strategy is very risky. Targeting a certain market may be risky since it can hamper the organizations ability to quickly respond to changes in the markets condition and needs (Dess, Lumpkin, Eisner, 2009, p.252). With target marketing a narrow segment can be accessed less expensively through outlets such as the internet. Dippin Dots was targeting the youth which seemed like a good idea at first. The problem with targeting the youth is that they become older and then they arent targeted again. As seen in the case the adults who still purchase the product are looking for something different from the brand. One customer went on record as saying How can this stuff keep continuing to call itself the ice cream of the future? Well the future is now (Dess, Lumpkin, Eisner, 2010, p.c209). Integrate more health conscious items to the company Frozen dairy products arent considered to be the healthiest of industries. By definition ice cream must have at least 10 percent butterfat in it before the additions of its bulky ingredients (Dess, Lumpkin, Eisner, 2010, p.c205). In recent years there has been a trend towards a more healthy option for after dinner treats. Companies like Nestle and Haagen-Dazs have been offering a low-fat option since 2004. Coupled with the fact that the company needs to be more innovative, it must also become more health-conscious. With a number of consumers going to healthy alternatives such as frozen yogurt and smoothies, Dippin Dots must do something to ensure that they are not losing their consumer base. Increasing product differentiation will also allow them to reach out to a broader market. They must be careful not to go away from the product that made them so successful, but reach out to different markets such as the health-friendly market. Doing something as simple as offering a no-sugar pro duct will show its diabetic consumers, who might not been able to eat the normal product, that they are concerned about them as well. Take no action Doing nothing is always an option. This option poses the most risk for Dippin Dots. If the market continues to flatten out like it currently is, then Dippin Dots and the rest of the market could find itself in more trouble than they currently are. Many would agree that this reactive stance might not be the best stance in regards to growth, if the market continues in the slum that it is in Dippin Dots could potentially save itself a lot of money in the long run. This alternative may also allow for competition to move ahead if Dippin Dots sits back and waits for the market to improve. Recommendations In regards to the overall United States economy, it is recommended that Dippin Dots should continue its expansion efforts and broaden its target market. Based off the above analysis there are a few steps in which Dippin Dots can approach the current problems faced with the following steps: Focus on creating a non- seasonal product that you can market equally year round. (Coffee Dots or Smoking Joes a good start) Keep innovative breakthroughs secret and ensure that all patents are filed correctly. This will hinder competitors from stealing ideas. Put the advertising fund to good use. Continue to build brand equity through the use of celebrities such as Shaq and Oprah. Switch slogan. Ice Cream of the future isnt as promising as it initially was. This approach will allow Dippin Dots to continue to have a competitive advantage with its innovative efforts through its Research Development departments. Currently Dippin Dots has brand recognition advantages over its competition but without working on some of its weaknesses one of the other competitors might close in on the market share. Conclusion The frozen dairy industry and Dippin Dots has faced a reasonably flat market over the past decade. This has made the company reduce its number of franchises in every year since 2005. Dippin Dots has also fluctuated on its position on Entrepreneurs Franchise 500 lists. Through careful analysis of the company and the industry I have illustrated a few alternative solutions for the company that might stimulate potential growth as well as made some recommendations that Dippin Dots should strongly consider. Since Dippin Dots is a privately traded company, its financial records arent made public. These financial records could have given more insight to the financial health of the company and could have yielded some other recommendations. One thing that became completely evident through this case analysis, Dippin Dots must continue to build upon its brand equity and sustain its innovative advantages over its competitors if it wants to stay relevant in its industry.

Muhammad Ali :: essays research papers

Muhammad Ali The greatest mystery of the 1996 Olympic summer games in Atlanta, was solved at 28 minutes past midnight the day of the opening ceremony. The crowd erupted when the Olympic torch was passed to Muhammad Ali. The Olympic gold medal boxer Muhammad Ali lifted the torch and trembled before a crowd screaming ‘Ali'. He then sent the fire soaring high above the stadium to ignite the ceremonial Olympic cauldron. This moment was truly one of the finest ever to many sports fan, considering the tragedy Ali has been through, he still executed the mission as a true champion. Ali was born Cassius Marcellus Clay in Louisville, KY., on January 17, 1942. He grew up in a poor family. His adolescence was influenced by a prejudice society, and the poor black neighborhood where he grew up. Ali had problems in school at an early stage and felt he wanted to do something different. His dreams were going to be fulfilled at an age of 12, when Joe Martin, a police officer and a boxing instructor, encouraged Ali to start with boxing. Ali showed great skills at an early stage of his boxing career. At the age of 16, Ali had won two Golden Glove Titles, two National AAU Titles, he was by now nationally recognized. When the 1960 Rome Olympic Game was about to take off, Ali was provided with an opportunity to represent his country. At this point he had fought 103 amateur matches, and had only lost five. Ali went with the Olympic team to Rome, and he did not only participate, he also won the precious Olympic gold medal. Ali returned home from Italy, and he felt that he had made a difference when he won the gold medal for his country. When he got back to his hometown, Louisville, he thought that he was going to be treated as a champion, but he was still discriminated by the white society. In anger, Ali decided to throw his Olympic gold medal into the Ohio river, as a protest against what he perceived as racism in his hometown. At this point Ali wanted to take a stand against the discrimination of the blacks in the US, and did so by his actions. By the age of 22 Clay had a professional boxing record of 19 wins and no loss. On February 25, 1964, Ali got the chance to fight for the world heavyweight championship. Despite his prior record, Ali was considered to be the underdog, few â€Å"experts† gave him a chance. Before the fight Ali used the media

Daily Lives Essay

WW1 had just ended and the soldiers who were fighting were returning home. When the men returned home they found things were much different than when they had left, women were working. Transitioning was very difficult for the men because they were used to the women cleaning and cooking, not getting ready for work. It was very hard for a husband and wife to both get ready for work in the morning but with all the new inventions such as the hairdryer and the electric razor it made getting ready for work much faster and easier. Before the 1920s, women had to blow-dry their hair by inserting a flexible pipe in the exhaust of a vacuum cleaner. In 1920, the first hair dryer was invented. Women were so excited even though the machine was not quit designed well, and got overheated easily, it was still better than using a vacuum cleaner! For the men the first electric razor was a revolutionary invention. As one could shave quickly without using soap, or water, electric razors grew in demand qu ickly. For breakfast they could simply put a piece of bread into the pop up toaster. It was a quick easy meal to eat before work. After a long day at work the family can come home and sit in their recliners and quickly eat a frozen food dinner so they would be on time for their favorite radio station, KDKA on the radio together. After eating breakfast, they would get in their car and drive to work. By late 1920s, the automobile had confidently proven itself as the newest and most popular means of road transportation. The invention of the automobile made it much easier and quicker to drive to work, rather than walking or driving a buggy. Because of the invention of the automobile it made it conceivable to live a further distance from work, making the option of different career choices available, and possibly better jobs. The invention of the car radio was very enjoyable while on their way to work and once again they could listen to KDKA on the radio. The traffic signal was very helpful and after they were invented and put into use there was a decrease in the number of accidents that frequently occurred because of  missed communications between drivers. Working conditions in the early part of the 20th century were dirty, crowded, and dangerous. Factory jobs were booming, and more families were moving to the cities to find opportunities. The reason the factory jobs were going so quickly was because of the need for assembly line workers. People could also work in construction companies and now were able to use the huge shovel called the bull dozer instead of using the shovel manually. This was a big time saver for the construction companies. Also the Radial Arm Saw was invented and was used for cutting long pieces of lumber and could also be used in construction. The men were able to do their work in more than half the time. Plus with both of this invention it helped alleviate people having as much back pain. The jobs of detectives became more efficient because of the invention of the lie detector. The device measured the heartbeats and breathing rate of a person in order to check whether the person was lying. With the invention of the Audiometer it made the results of a hearing test more efficient and made it easier doctors to evaluate hearing loss. In the 1920s when 3-D movies were coming out and the radio had just been invented people were happy as their social life was booming. People were using instant cameras, and loud speakers were being used at sporting events. One of the most exciting inventions for people was when they went to a carnival they could have the thrill of their life by riding the famous Tilt -a – Whirl for the first time. It changed their life in several ways such as making thing faster and easier and more efficient, and way more exciting. Technology has changed a lot since t he 1920’s and continues to change daily. I hope the United States continues to have entrepreneurs who never give up trying to make new technology that can better the world and help those who live in it. http://www.ask.com/question/transportation-in-the-1920s

All the Truth About Quality Custom Essays Who Really Orders Model Papers Anyway

All the Truth About Quality Custom Essays Who Really Orders Model Papers Anyway All the Truth About Quality Custom Essays: Who Really Orders Model Papers Anyway? Why do university students feel compelled to order model papers? Aren’t these â€Å"shortcuts† just for their sluggish and less academic peers? No, not really. The need to balance the course load and life makes everyone consider all variants they have. They Use Model Essays as Exemplary Papers Imagine you are a foreign student living in the United States for the first time. You are an excellent cook in your home country, and the craft comes easily to you. You begin to make friends at the university and one invites you over for a Thanksgiving dinner. This is a tradition and meal you know about, but your friend requests that you bring the dressing and cranberry sauce. You thought dressing was something you did in the morning after a shower and you have heard of strawberries, blueberries, and even blackberries, but cranberries, you have never seen in any store. So, what do you do? You jump online of course; Google has never let you down before. You are looking for a model to get an idea of what your friend expects when she/he says â€Å"dressing and cranberry sauce†. The same thing applies when using model papers. Before you begin any project you must know what it is you are creating, and what the end product should look like. This is why reviewing a model essay will be so helpful. It is your point of reference in the sea of the university confusion. They Save Time on Research, Proofreading and Editing Let’s be honest, unless you are in school to learn to be a world class researcher, do you really benefit you from endless research that must be conducted for hours? The same goes for proofreading and editing. If you have made it this far in your academic life, you have a good grasp of how to proofread and edit.   However, since you are not making research or editing your career, why spend so many precious hours on it? You have many other assignments, obligations and a life to get on with. Why not leave the research to someone else to handle? Delegation and time management are good skills to learn as well, right? They Enjoy Their Life You worked hard to get into college and you are working hard now to maintain your grades. These facts are to be commended. At the same time, you are only young once and you should also enjoy this time as well, as you will not get a make-up exam for these years if you miss them. We do not recommend being reckless, just that you should set aside time to enjoy life and balance out the work that your university course load brings. Enjoying your life will actually leave you refreshed, rested and more capable of tackling harder projects. Using a custom model essay service can free up few valuable hours so you can enjoy your life. So, as you can see, there are many reasons all types of students use writing services, and most of the reasons are legitimate and understandable, and smart.

Free Essays on James Joyce

James Joyce’s Revolutionary Style The works of Irish writer James Joyce are distinguished by their keen psychological insight and use of various literary techniques. The Irish novelist revolutionized the treatment of plot and characterization in fiction. No doubt, James Joyce became one of the most influential writers of the 1900’s. Many critics consider William Shakespeare his only rival as a master of the English language. According to Harvard students Nick Smith and Olivia Verma, â€Å"With his inventive narrative style and engagement themes, Joyce had established himself as a leading Modernist† (Biography of James Joyce 1 of 2). His works reflect the Irish experience and contribute to the national literature. Joyce saw himself as advancing beyond into the future of literature. Joyce was born in a Dublin suburb on February 2, 1882 and was the eldest of ten children. He wrote all his works about that city, though he lived outside Ireland from 1904 on. He believed that Ireland’s strict nationalistic and religious attitudes prevented writers from portraying Irish life realistically. He lived and wrote in Paris, Rome, Trieste, and Zurich and returned to Ireland only twice, briefly in 1909 and 1912 (Columbia Electronic encyclopedia 1 of 2). Joyce suffered a painful eye disease for most of his adult life and became almost blind despite many operations (Microsoft Encarta Encyclopedia 2001). Nick Smith and Olivia Verma, authors of Grade Saver, believe that â€Å"Joyce heavily relied upon the emotional support of Nora Barnacle, his unmarried Irish lover, as well as the financial support of his younger brother, Stanislaus Joyce† (Biography of James Joyce 1 of 2). James Joyce was educated at Jesuit schools. He went to the Clongowes Wood College in Clane from 1881 to 1891. Afterward, he attended Belverde College in Dublin from 1893 to 1899. Joyce ended college at University College in Dublin in 1902 (Columbia Electronic... Free Essays on James Joyce Free Essays on James Joyce James Joyce’s Revolutionary Style The works of Irish writer James Joyce are distinguished by their keen psychological insight and use of various literary techniques. The Irish novelist revolutionized the treatment of plot and characterization in fiction. No doubt, James Joyce became one of the most influential writers of the 1900’s. Many critics consider William Shakespeare his only rival as a master of the English language. According to Harvard students Nick Smith and Olivia Verma, â€Å"With his inventive narrative style and engagement themes, Joyce had established himself as a leading Modernist† (Biography of James Joyce 1 of 2). His works reflect the Irish experience and contribute to the national literature. Joyce saw himself as advancing beyond into the future of literature. Joyce was born in a Dublin suburb on February 2, 1882 and was the eldest of ten children. He wrote all his works about that city, though he lived outside Ireland from 1904 on. He believed that Ireland’s strict nationalistic and religious attitudes prevented writers from portraying Irish life realistically. He lived and wrote in Paris, Rome, Trieste, and Zurich and returned to Ireland only twice, briefly in 1909 and 1912 (Columbia Electronic encyclopedia 1 of 2). Joyce suffered a painful eye disease for most of his adult life and became almost blind despite many operations (Microsoft Encarta Encyclopedia 2001). Nick Smith and Olivia Verma, authors of Grade Saver, believe that â€Å"Joyce heavily relied upon the emotional support of Nora Barnacle, his unmarried Irish lover, as well as the financial support of his younger brother, Stanislaus Joyce† (Biography of James Joyce 1 of 2). James Joyce was educated at Jesuit schools. He went to the Clongowes Wood College in Clane from 1881 to 1891. Afterward, he attended Belverde College in Dublin from 1893 to 1899. Joyce ended college at University College in Dublin in 1902 (Columbia Electronic... Free Essays on James Joyce When analyzing James Joyce’s writing it becomes apparent that the reader is confronting nothing short of perfection. His attention to detail as well as his ability to bring the reader along with him earns Joyce a rank amongst the masters. While many writers simple write, Joyce dances upon greatness supported by the beautifully sung lyrics of his voice. Amongst many other techniques, Joyce uses the terms â€Å"paralysis†, â€Å"epiphany† and â€Å"epiclesis† to draw readers into his world; the world of the people of Dublin. In his book Dubliners, Joyce writes to share with the rest of the world how he views this city and it’s citizens. It is easy to see that Joyce believed himself to be an artist or an ambassador whose responsibility it is to show the life of the people of his home: Dublin, Ireland. In Morris Beja’s book, James Joyce: A Literary Life, Beja recalls a letter from Joyce to Constantine P. Curran in which Joyce says, â€Å"I call the series Dubliners to betray the soul of that hemiplagia or paralysis which many consider a city.† (32) In Joyce’s book Dubliners Joyce captures the essence of the citizens of Dublin and in turn writes about their paralysis. The term â€Å"paralysis† can be defined as the state of being trapped or unable to change. Joyce tells the stories of many Dubliners who are bound by their own ideas of religion and what is right. They are stuck in their religion as well as their opposition to change. Joyce believes that the people of Dublin are caught in a vicious and self-destructive cycle. An example of this is the character Mr. Farrington in the stor y Counterparts. Continuously w! orrying about money and how he is going to feed his family, Mr. Farrington consoles his troubles by spending the little money that he does have at the pub. He returns home only to find that his wife is, as usual, at church and that his son let the fire go out. Mr. Farrington beats his son for this minor inciden...

Formal Memo Proposal Research Paper Example | Topics and Well Written Essays - 750 words

Formal Memo Proposal - Research Paper Example Organizations have rivals as well as companies that complement their services. The audience should realize that the greater benefit goes to the end users who use the goods or services provided by the business. Traditional B2B transaction procedures are ineffective because they require enterprises to calculate transactions costs for setting up and maintaining stores. The personnel carrying out the transaction must be paid duly besides footing other business expenditure when linking up with other firms. Additionally, organizations must ensure that they have conducted many operations to decrease the overall costs incurred. The distributors are also required to prepare to handle high quantities of goods. Poor business-to-business transaction strategies have led to poor profits in businesses. Ineffective B2B strategies play a significant role in contributing towards massive losses that businesses incur when carrying out transactions. Dependence on stores to allow easy distribution of goods calls for extra business expenditures such as personnel to move and distribute goods to other enterprises. The current B2B transaction procedures are ineffective because of the high quantities of goods supplied. The transactions are run with utter inaccuracy due to involvement of high human processing systems. The ineffective brick and mortar transactions can benefit from digital methods, but there are businesses that are yet to exploit the alternative. The proper B2B strategy will help businesses facilitate lucrative transfer of raw materials, components, and parts that can boost their revenue base. The quantity of sales may not be high in a single transaction, but it accumulates to a high amounts. A business does not need to focus on selling goods to customers only. Businesses have the potential to explore transaction procedures that have on costs and increase the overall profit expected.

Do you agree with Eguchi That sex and death are related Essay

Do you agree with Eguchi That sex and death are related - Essay Example These young women stay asleep throughout the visit and while men can sleep next to her, they cannot sleep "with" her. The warden of the brothel warns Eguchi in the very beginning of the novel: "He was not to do anything in bad taste, the woman of the inn warned old Eguchi. He was not to put his finger in the mouth of the sleeping girl, or try anything else of the sort." (p. 13) The curiosity of the old men to see what actually happens in this house and the mystery of the sleeping girls opens many doors of discussion. It brings many questions to the mind and the reader is provoked to seek his own answers. How is sex connected with death here Why are sexually impotent men allowed in this house and why these men would want to sleep next to sleeping young girls Death is critical to the discussion because the entire novel revolves around it. The old man's age puts him closer to death, the sleeping girls resemble dead people and lack of noise and sound in the house also signifies death. I do not however agree with Eguchi that sex and death are related. There is a link between the two but that is in their sheer contrast and not any similarities. Sex is a completely opposite force. It injects life-force in people and makes them even more aware of their existence. The lack of sex in the place is thus closely connected with the onset of death. The quest begins with Eguchi's need for erotic gratification. He is sexually potent but needs to know more than having sex. He wants enlightenment and the experience forces him to confront who he really is. The youth and beauty of his companions at first excite him: "He caught his breath. She was more beautiful than he had expected. And she was young too. It was as if another heart beat its wings in old Eguchi's chest" (pp. 18-19). Eguchi feels young again and this is where we get an idea of why old men might choose to come to this place. Their main purpose was to drink from the well of youth that lies next to them. By looking at youth and its beauty, they feel a difference in themselves. However the reason Eguchi feels death is close to sex is because lack of later in this house makes old men even more aware of their old age and their death. When he looks at the girl, he wonders if she is alive because she looks dead. The silent and stagnant position of the girl forces him to think about how the girl had been turned into a living toy: " Though this girl lost in sleep had not put an end to the hours of her life, had she not lost them, had they sink into bottomless depths She was not a living doll for there could be no living doll; but so as not to shame an old man no longer a man, she had been made into a living toy. No, not a toy; for the old men she could be life itself." (p. 20) The girl represents much more to Eguchi at first. She is a symbol of life for him because of her youth and freshness. He carefully observes her body and features and realizes she was quite young: "She could be life itself." (p.20). His friend had also told him that he would "feel alive" sleeping next to such a woman. But Eguchi is still scared. There is fear in his soul as if something bad was about to happen. The fear becomes very real when near the end, the girl mysteriously dies. Eguchi informs the proprietress who gives a shocking. The whole crux of the story lies in that